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    Corporate reputation / Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun.

    By: Carreras, Enrique (Professor) [author.]Contributor(s): Alloza, Ángel [author.] | Carreras, Ana [author.]Material type: TextTextSeries: Corporate excellence series: Publisher: London : LID Publishing Ltd., January 2014Copyright date: ©2013Edition: First editionDescription: 501 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9788483567975; 8483567970Subject(s): Corporate image | Reputation | Corporate image | ReputationDDC classification: 659.2 LOC classification: HD59.2 | .C367 2014
    Contents:
    The economy of intangibles and reputation -- The origin and promise of corporate reputation -- What do we understand by corporate reputation today? -- The theoretical foundations of reputation -- Modelling and managing corporate reputation -- Measuring corporate reputation.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HD59.2 .C367 2014 (Browse shelf (Opens below)) 1 Available STACKS 51952000325581
    Books Books Main Library
    		HD59.2 .C367 2014 (Browse shelf (Opens below)) 1 Available STACKS 51952000325598

    Includes bibliographical references (pages 465-501).

    The economy of intangibles and reputation -- The origin and promise of corporate reputation -- What do we understand by corporate reputation today? -- The theoretical foundations of reputation -- Modelling and managing corporate reputation -- Measuring corporate reputation.

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