Includes bibliographical references (p. 285-292) and index.

1 Corporate Communication and the HR Professional: The HR Professional's Role in the Communication Function 1 -- What Is Corporate Communication? 3 -- Human Resources and Corporate Communication 9 -- Leveraging Chapter Insights: Critical Questions 22 -- 2 Communication Fundamentals: The Basics of Corporate Communication 23 -- Understanding Audiences 26 -- Selecting the Appropriate Source 30 -- Creating Appropriate Messages 36 -- Selecting Appropriate Channels 38 -- Planning Appropriate Timing 40 -- Leveraging Chapter Insights: Critical Questions 42 -- 3 Developing an Integrated Corporate Communication Strategy: A Strategic Approach to Corporate Communication 43 -- The Importance of an Integrated Communication Strategy 46 -- How to Build Your Corporate Communication Strategy 48 -- The Communication Audit 57 -- Integrating Corporate Communication and HR Strategies 58 -- Leveraging Chapter Insights: Critical Questions 59 -- 4 Communication Research, Measurement, and Evaluation: The Use of Research in the Communication Process 61 -- The Value of Measurement 64 -- What Can Be Measured-What Should Be Measured 66 -- Common Research Methods 71 -- Research Isn't Always the Answer 76 -- Leveraging Chapter Insights: Critical Questions 78 -- 5 Communicating with External Audiences: The Communication Needs and Requirements of Various External Audiences 79 -- Customers and Consumers 81 -- The News Media 85 -- Investors 92 -- Governmental Bodies and Officials 96 -- The Community at Large 99 -- Leveraging Chapter Insights: Critical Questions 103 -- 6 Communicating with Employees: Strategies and Tactics for Communication with Internal Audiences 105 -- Employee Communication as a Process 109 -- Addressing the Challenges of Effective Employee Communication 111 -- Developing an Employee Communication Strategy 116 -- Meaning Through Measurement 117 -- Special Opportunities in Employee Communication 120 -- Techniques for Effective Employee Communication 126 -- Leveraging Chapter Insights: Critical Questions 130 -- 7 Issues Management and Crisis Communication: Dealing Proactively and Effectively with Issues and Crises 131 -- Issues Management 133 -- Crisis Communication 138 -- Anticipating and Preparing for a Crisis 140 -- How to Communicate During a Crisis 144 -- Advice for Handling Issues and Crisis Communication 147 -- Leveraging Chapter Insights: Critical Questions 157 -- 8 Developing and Implementing Communication Plans: A Process for Developing Effective Communication Plans 159 -- Types of Communication Plans 161 -- Steps to Develop and Implement a Communication Plan 162 -- A "Planned Response" to Communication Requests 172 -- Leveraging Chapter Insights: Critical Questions 177 -- 9 Tools of the Trade: The Use and Benefits of Various Communication Tools 179 -- Verbal Communication Tools 182 -- Written Communication Tools 184 -- Electronic Communication Tools 191 -- Leveraging Chapter Insights: Critical Questions 201 -- 10 Selecting the Appropriate Tool: Guidelines for Selecting the Right Tool for the Right Purpose 203 -- The Objective 206 -- The Audience 207 -- The Culture 209 -- Multiple Times-Multiple Ways 209 -- HR and the Intranet 211 -- Leveraging Chapter Insights: Critical Questions 216 -- 11 Handling Challenging HR Communications: Insights for Dealing with Common yet Challenging Communication Situations 217 -- Communicating Pay 218 -- Communicating Health Plan Benefits 224 -- Communicating with Employees in Remote or Off-site Locations 226 -- Employee Relocations 229 -- Corporate Acquisitions and Mergers 235 -- Downsizing 240 -- Budget Cuts 242 -- Leveraging Chapter Insights: Critical Questions 250 -- 12 Enhancing HR's Communication Competencies: What HR Professionals Need to Know to Ensure a Role in Corporate Communication 251 -- Communication Skills for HR Professionals 252 -- Where to Go from Here in Your HR Department 257 -- Leveraging Chapter Insights: Critical Questions 261 -- Appendix A Speech Preparation Tool 263 -- Appendix B What to Measure 265 -- Appendix C Sample Scoring Sheet for Objective Media Review 267 -- Appendix D Diagnosis Tool for Internal Communication 269 -- Appendix E Sample Communication Plan 273 -- Appendix F Acquisition-Phases and Types of Communication 277 -- Appendix G Steps for Conducting Communication Audits 279 -- Appendix H Audit Survey 281 -- Additional Titles from the Society for Human Resource Management (SHRM) 291 -- About the Society for Human Resource Management 309.

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