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    Your search returned 8 results.

    1.
    Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

    by Gilmore, James H, 1959- | Pine, B. Joseph.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2007Online access: Table of contents only Availability: Items available for loan: Main LibraryCall number: HF5415.15 .G55 2007 (1), Female LibraryCall number: HF5415.15 .G55 2007 (1).

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    2.
    How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.

    by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.] | Maeseneire, Patrick de [writer of foreword.].

    Edition: Third edition.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2016Online access: Table of contents | View this book online, via VLeBooks, both on- and off-campus | Contributor biographical information | Publisher description | View this book online, via VLeBooks, both on- and off-campus Availability: Items available for loan: Main LibraryCall number: HF5415.332.Y66 .B47 2016 (1), Female LibraryCall number: HF5415.332.Y66 .B47 2016 (1).

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    3.
    Innovation management and new product development / Paul Trott.

    by Trott, Paul.

    Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, ©2012Online access: Dawsonera Availability: Items available for loan: Main LibraryCall number: HD45 (1), Female LibraryCall number: HD45 (1).

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    4.
    Innovation management and new product development / Paul Trott.

    by Trott, Paul.

    Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Main LibraryCall number: HD45 .T76 2008 (1), Female LibraryCall number: HD45 .T76 2008 (1).

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    5.
    Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.

    by Fallon, Pat | Senn, Fred.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2006Online access: Table of contents Availability: Items available for loan: Main LibraryCall number: HF5415 .F27 2006 (1), Female LibraryCall number: HF5415 .F27 2006 (1).

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    6.
    The prisoner and the penguin : and 75 modern marketing stories / Giles Lury.

    by Lury, Giles [author.].

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : LID, [2013]Availability: Items available for loan: Main LibraryCall number: HF5415 .L817 2013 (1), Female LibraryCall number: HF5415 .L817 2013 (1).

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    7.
    Product strategy and management / Michael Baker and Susan Hart.

    by Baker, Michael John | Hart, Susan J.

    Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, 2007Availability: Items available for loan: Main LibraryCall number: HF5415.15 .B353 2007 (1), Female LibraryCall number: HF5415.15 .B353 2007 (1).

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    8.
    Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.

    by Dyer, Davis | Dalzell, Frederick | Olegario, Rowena.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2004Online access: Table of contents Availability: Items available for loan: Main LibraryCall number: HD9999 .S74 P738 2004 (1).

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