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    Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell.

    By: Harrell, Adam [author.]Material type: TextTextPublisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]Description: xxii, 114 pages : illustrations (some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138847514; 1138847518Subject(s): Web sites -- Design | Computer animation | Creativity in advertising | Internet advertising | Internet marketing | Video recordings -- Production and direction | Computer animation | Creativity in advertising | Internet advertising | Internet marketing | Video recordings -- Production and direction | Web sites -- DesignDDC classification: 659.14/4 LOC classification: TK5105.888 | .H373 2017
    Contents:
    Understand your audience -- What you should know about branding -- The process of ideation and concepting -- The elements of great design -- Creating narrative with animation and video -- Making your message spread -- The innovation trap -- Guide to digital prototyping -- Designing digital experiences -- Presenting -- Keeping yourself and your team happy.
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    Includes bibliographical references and index.

    Understand your audience -- What you should know about branding -- The process of ideation and concepting -- The elements of great design -- Creating narrative with animation and video -- Making your message spread -- The innovation trap -- Guide to digital prototyping -- Designing digital experiences -- Presenting -- Keeping yourself and your team happy.

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