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Baines, Paul, 1973-

Essentials of marketing / Paul Baines, Chris Fill, Kelly Page. - Oxford : Oxford University Press, 2013. - xxiii, 413 pages : illustrations (chiefly color) ; 25 cm

Includes bibliographical references (pages 385-386) and index.

Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

ISBN: 9780199646500

Standard No.: 9780199646500

LCCN: 2012277363

Nat. Bib. No.: GBB279273 bnb

Nat. Bib. Agency Control No.: 016147253 Uk

Subjects--Topical Terms:
Marketing.
Marketing.
Marketing
Kommunikationsstrategie
Marketing
Marknadsföring.

LC Class. No.: HF5415 / .B35 2013

Dewey Class. No.: 658.8