| 000 -LEADER |
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02259cam a2200601 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
u10600 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418123606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130509s2013 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012277363 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Transcribing agency |
UKMGB |
| Modifying agency |
DLC |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWK |
| -- |
BWX |
| -- |
F4W |
| -- |
AU@ |
| -- |
CDX |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
BDX |
| -- |
OCLCQ |
| -- |
GBVCP |
| -- |
DEBSZ |
| -- |
OCLCQ |
| -- |
S3O |
| -- |
U9X |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB279273 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016147253 |
| Source |
Uk |
| 019 ## - |
|---|
| -- |
798060492 |
| -- |
828722242 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199646500 |
| Qualifying information |
(pbk.) |
| 024 3# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
9780199646500 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)806491430 |
| Canceled/invalid control number |
(OCoLC)798060492 |
| -- |
(OCoLC)828722242 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.B35 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000050378871 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
AU@ |
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000050555944 |
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DEBSZ |
| System control number |
370173996 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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GBVCP |
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72573745X |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
14745199 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
UNITY |
| System control number |
127786341 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NLGGC |
| System control number |
40671598X |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baines, Paul, |
| Dates associated with a name |
1973- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing / |
| Statement of responsibility, etc. |
Paul Baines, Chris Fill, Kelly Page. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 413 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 385-386) and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
gnd |
| Authority record control number or standard number |
(DE-601)104364246 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Kommunikationsstrategie |
| Source of heading or term |
gnd |
| Authority record control number or standard number |
(DE-601)105163333 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Authority record control number or standard number |
(DE-601)091376297 |
| -- |
(DE-STW)12766-3 |
| Source of heading or term |
stw |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marknadsföring. |
| Source of heading or term |
sao |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fill, Chris. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Page, Kelly, |
| Dates associated with a name |
1974- |
| 938 ## - |
|---|
| -- |
Brodart |
| -- |
BROD |
| -- |
109242572 |
| 938 ## - |
|---|
| -- |
Baker and Taylor |
| -- |
BTCP |
| -- |
BK0011544160 |
| 938 ## - |
|---|
| -- |
Coutts Information Services |
| -- |
COUT |
| -- |
21975595 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
7606744 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN SUPMU - 91 OTHER HOLDINGS |