Essentials of marketing / Paul Baines, Chris Fill, Kelly Page.
Material type:
TextPublisher: Oxford : Oxford University Press, 2013Description: xxiii, 413 pages : illustrations (chiefly color) ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199646500Subject(s): Marketing | Marketing | Marketing | Kommunikationsstrategie | Marketing | MarknadsföringDDC classification: 658.8 LOC classification: HF5415 | .B35 2013Summary: Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HF5415 .B35 2013 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000194132 | |
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Books
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Main Library | HF5415 .B35 2013 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000194149 |
Includes bibliographical references (pages 385-386) and index.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
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