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Perreault, William D.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 12th ed. - New York : McGraw-Hill/Irwin, c2010. - xxxix, 691 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780073404813 (alk. paper) 0073404810 (alk. paper) 9780070172463 (pbk.) 0070172463 (pbk.)

LCCN: 2009031814

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M378 2010

Dewey Class. No.: 658.8