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    Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

    By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, c2010Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN: 9780073404813 (alk. paper); 0073404810 (alk. paper); 9780070172463 (pbk.); 0070172463 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 2010
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415 .M378 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000086833
    Books Books Main Library
    		HF5415 .M378 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000066477

    Includes bibliographical references and indexes.

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