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    Essentials of marketing : (Record no. 3745)

    000 -LEADER
    fixed length control field 01079cam a2200337 a 4500
    001 - CONTROL NUMBER
    control field u3983
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418123607.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 090731s2010 nyua b 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2009031814
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Transcribing agency DLC
    Modifying agency YDX
    -- CDX
    -- UKM
    -- YDXCP
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780073404813 (alk. paper)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0073404810 (alk. paper)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780070172463 (pbk.)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0070172463 (pbk.)
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)286444528
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415
    Item number .M378 2010
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Perreault, William D.
    245 10 - TITLE STATEMENT
    Title Essentials of marketing :
    Remainder of title a marketing strategy planning approach /
    Statement of responsibility, etc. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
    250 ## - EDITION STATEMENT
    Edition statement 12th ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. New York :
    Name of publisher, distributor, etc. McGraw-Hill/Irwin,
    Date of publication, distribution, etc. c2010.
    300 ## - PHYSICAL DESCRIPTION
    Extent xxxix, 691 p. :
    Other physical details ill. (some col.) ;
    Dimensions 28 cm.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and indexes.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Cannon, Joseph P.,
    Titles and other words associated with a name Ph. D.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name McCarthy, E. Jerome
    Fuller form of name (Edmund Jerome)
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415 .M378 2010 51952000086833 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415 .M378 2010 51952000066477 04/15/2021 1 04/15/2021 Books STACKS