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Albaum, Gerald S.

International marketing and export management / by Gerald Albaum, Edwin Duerr. - 6th ed. - Harlow, Essex, England : Prentice Hall/Financial Times, 2008. - xxvi, 706 p. : ill. ; 25 cm.

Previous ed.: by Gerald Albaum, Edwin Duerr and Jesper Stradskov. Prentice Hall, 2005.

Includes bibliographical references and index.

Preface Chapter 1 -- International Marketing and Exporting Chapter 2 -- Bases of International Marketing Chapter 3 -- The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 -- Export Market Selection: Definition and Strategies Chapter 5 -- Information for International Market(ing) Decisions Chapter 6 -- Market Entry Strategies Chapter 7 -- Export Entry Modes Chapter 8 -- Nonexport Entry Modes Chapter 9 -- Product Decisions Chapter 10 -- Pricing Decisions Chapter 11 -- Financing and Methods of Payment Chapter 12 -- Promotion and Marketing Communication Chapter 13 -- Handling Export Orders and Supply Chain Management Chapter 14 -- Organization of International Marketing Activities.

ISBN: 9780273713876 (pbk.) 0273713876 (pbk.)

Subjects--Topical Terms:
Export marketing--Management.

LC Class. No.: HF1416 / .I617 2008

Dewey Class. No.: 658.84