| 000 -LEADER |
|---|
| fixed length control field |
01791cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u5316 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418124023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080121s2008 enka b 001 0 eng c |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Transcribing agency |
UKM |
| Modifying agency |
YDXCP |
| -- |
BTCTA |
| -- |
IQU |
| -- |
CDN |
| -- |
DEBBG |
| -- |
OCL |
| -- |
DEBSZ |
| -- |
OCLCQ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273713876 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273713876 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)191890537 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| -- |
pcc |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.I617 2008 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albaum, Gerald S. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing and export management / |
| Statement of responsibility, etc. |
by Gerald Albaum, Edwin Duerr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, Essex, England : |
| Name of publisher, distributor, etc. |
Prentice Hall/Financial Times, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 706 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: by Gerald Albaum, Edwin Duerr and Jesper Stradskov. Prentice Hall, 2005. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface Chapter 1 -- International Marketing and Exporting Chapter 2 -- Bases of International Marketing Chapter 3 -- The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 -- Export Market Selection: Definition and Strategies Chapter 5 -- Information for International Market(ing) Decisions Chapter 6 -- Market Entry Strategies Chapter 7 -- Export Entry Modes Chapter 8 -- Nonexport Entry Modes Chapter 9 -- Product Decisions Chapter 10 -- Pricing Decisions Chapter 11 -- Financing and Methods of Payment Chapter 12 -- Promotion and Marketing Communication Chapter 13 -- Handling Export Orders and Supply Chain Management Chapter 14 -- Organization of International Marketing Activities. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duerr, Edwin. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |