International marketing and export management / by Gerald Albaum, Edwin Duerr.
Material type:
TextPublisher: Harlow, Essex, England : Prentice Hall/Financial Times, 2008Edition: 6th edDescription: xxvi, 706 p. : ill. ; 25 cmISBN: 9780273713876 (pbk.); 0273713876 (pbk.)Subject(s): Export marketing -- ManagementDDC classification: 658.84 LOC classification: HF1416 | .I617 2008| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF1416 .I617 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000096863 | |
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Main Library | HF1416 .I617 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000124818 |
Previous ed.: by Gerald Albaum, Edwin Duerr and Jesper Stradskov. Prentice Hall, 2005.
Includes bibliographical references and index.
Preface Chapter 1 -- International Marketing and Exporting Chapter 2 -- Bases of International Marketing Chapter 3 -- The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 -- Export Market Selection: Definition and Strategies Chapter 5 -- Information for International Market(ing) Decisions Chapter 6 -- Market Entry Strategies Chapter 7 -- Export Entry Modes Chapter 8 -- Nonexport Entry Modes Chapter 9 -- Product Decisions Chapter 10 -- Pricing Decisions Chapter 11 -- Financing and Methods of Payment Chapter 12 -- Promotion and Marketing Communication Chapter 13 -- Handling Export Orders and Supply Chain Management Chapter 14 -- Organization of International Marketing Activities.
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