Stinnett, Bill.

Selling results! : the innovative system for maximizing sales by helping your customers achieve their business goals / Bill Stinnett. - New York : McGraw-Hill, c2007. - x, 255 p. : ill. ; 25 cm.

Includes index.

Measuring, managing, and maximizing your sales results -- Helping your customers achieve their desired business results -- Mastering your business development process -- Navigating and selling your way to the executive level -- Qualifying sales opportunities with the opportunity scorecard -- Structuring and accelerating sales opportunities -- Selling financial results to senior executives -- Delivering a results-based sales presentation -- Closing and negotiating for maximum results -- Implementing the results-based selling method.

007147787X (alk. paper) 9780071477871 (alk. paper)

2006028012


Selling.

HF5438.25 / .S747 2007

658.85