Sports sponsorship and marketing communications : a European perspective / Wim Lagae.
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TextLanguage: English Original language: Dutch Publisher: Harlow, England ; New York : Financial Times Prentice Hall, c2005Description: xvi, 248 p. : ill. ; 23 cmISBN: 0273687069; 9780273687061Uniform titles: Marketingcommunicatie in de sport. English Subject(s): Sports -- Marketing | Sports sponsorship | Communication in marketing | Sports -- Economic aspectsDDC classification: 796/.0698 LOC classification: GV716 | .L3413 2005
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | GV716 .L3413 2005 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000083993 | |
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Main Library | GV716 .L3413 2005 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000062691 |
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| GV713 .H34 2002 رؤية علمية لإدارة الهيئات الرياضية / | GV716 .F68 2011 Sports economics / | GV716 .F85 2010 Sports marketing / | GV716 .L3413 2005 Sports sponsorship and marketing communications : a European perspective / | GV716 .L44 2011 The economics of sports / | GV716 .M364 2007 The marketing of sport / | GV716 .S42 2009 Sports marketing : a strategic perspective / |
Includes bibliographical references and index.
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