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Strategic media planning and buying : integration of traditional and digital media / Basant Rathore.

By: Rathore, Basant [author]Material type: Text

TextPublisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2024Distributor: New Delhi, India : b Exclusive distributors, Atlantic Publishers & Distributors Edition: First South Asia editionDescription: xx, 420 pages illustrations (black and white) 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781032724577Subject(s): Advertising media planning -- India | Purchasing -- IndiaLOC classification: HF5826.5 .R38 2024Also available as an e-book.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Female Library	HF5826.5 .R38 2024 (Browse shelf (Opens below))	Available		51952000222736
Books	Main Library	HF5826.5 .R38 2024 (Browse shelf (Opens below))	Available		51952000222729

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Includes bibliographical references and index.

Also available as an e-book.

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