Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
Material type:
TextPublisher: Oxford, United Kingdom : Oxford University Press, [2021]Edition: Sixth EditionDescription: xxi, 475 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780198835615Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 LOC classification: HF5438.5 .P475 2021
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Main Library | HF5438.5 .P475 2021 (Browse shelf (Opens below)) | Available | 51952000271239 | |
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Female Library | HF5438.5 .P475 2021 (Browse shelf (Opens below)) | Available | 51952000271246 |
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| HF5415.1265 .D5385 2024 Digital and social media marketing : a results-driven approach / | HF5415.32 .S6 2024 Consumer behavior : buying, having, and being / | HF5438 .B676 2020 Sales Secrets the world's top salespeople share their secrets to success / | HF5438.5 .P475 2021 Strategic advertising management / | HF5438.5 .P475 2021 Strategic advertising management / | HF5548.2 .B87 2024 Business Digital Transformation: Selected Cases from Industry Leaders | HF5548.2 .B87 2024 Business Digital Transformation: Selected Cases from Industry Leaders |
Revised edition of the authors' Strategic advertising management, [2016]
Includes bibliographical references and index.
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