Essentials of services marketing / Jochen Wirtz (Author)
Material type:
TextPublisher: Singapore ; New York : Pearson Education South Asia Pte Ltd., 2023Edition: 4th editionDescription: 680 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292425191Subject(s): Service industries -- MarketingLOC classification: HD9980 .W567 2023
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Female Library | HD9980 .W567 2023 (Browse shelf (Opens below)) | Available | 51952000266631 | |
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| HD60.3 .H37 2025 Sustainability accounting and reporting : theory and practice / | HD60.5 .E58 2025 Environmental social and governance accounting and auditing : perspectives from China / | HD69.P75 .K47 2025 Project management : a systems approach to planning, scheduling, and controlling / | HD9980 .W567 2023 Essentials of services marketing / | HDST FEM Headset | HDST FEM Headset | HDST FEM Headset |
Includes bibliographical references and indexes.
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