Electronic marketing : theory and practice for the twenty-first century / John O'Connor, Eamonn Galvin and Martin Evans.
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TextPublisher: Harlow, England ; New York : Prentice Hall Financial Times, 2004Description: xii, 440 p. : ill. ; 25 cmISBN: 0273684760; 9780273684763Subject(s): Internet marketingDDC classification: 658.8002854678 LOC classification: HF5415.1265 | .O366 2004
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.1265 .O366 2004 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000092209 | |
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Books
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Main Library | HF5415.1265 .O366 2004 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000072423 |
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| HF5415.1265 .G39 2007 Online marketing : a customer-led approach / | HF5415.1265 .H654 2006 Selling beyond eBay : foolproof ways to reach more customers and make big money on rival online marketplaces / | HF5415.1265 .M33 2015 The content revolution : communicate what you stand for by telling a better story / | HF5415.1265 .O366 2004 Electronic marketing : theory and practice for the twenty-first century / | HF5415.1265 .P3674 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF5415.1265 .P3674 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF5415.1265 .R9324 2015 Understanding social media : how to create a plan for your business that works / |
Includes bibliographical references and index.
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