E-marketing / Judy Strauss, Raymond Frost.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 5th edDescription: xxi, 430 p. : ill. ; 24 cmISBN: 9780136154402 (alk. paper); 0136154409 (alk. paper)Subject(s): Internet marketingDDC classification: 658.8/72 LOC classification: HF5415.1265 | .S774 2009Online resources: Table of contents only | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.1265 .S774 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000085379 | |
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Main Library | HF5415.1265 .S774 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000064947 |
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| HF5415.1265 .P3674 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF5415.1265 .P3674 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF5415.1265 .R9324 2015 Understanding social media : how to create a plan for your business that works / | HF5415.1265 .S774 2009 E-marketing / | HF5415.1265 .W365 2014 The power of visual storytelling : how to use visuals, videos, and social media to market your brand / | HF5415.127 .H66 2008 Marketing strategy and competitive positioning / | HF5415.127 .P8498 2016 Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / |
Includes bibliographical references (p. 410-416) and index.
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
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