Integrated marketing communications / Hans Ouwersloot and Tom Duncan.
Material type:
TextPublisher: London : McGraw-Hill, c2008Edition: European edDescription: xviii, 523 p. : ill. ; 27 cmISBN: 9780077111205 (pbk.); 0077111206 (pbk.)Subject(s): Communication in marketingDDC classification: 658.802 LOC classification: HF5415.123.O89 2008
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.123 .O89 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000089261 | |
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Main Library | HF5415.123 .O89 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000069119 |
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| HF5415.123 .F55 2009 Marketing communications : interactivity, communities and content / | HF5415.123 .F555 2006 Simply marketing communications / | HF5415.123 .K45 2007 Beyond buzz : the next generation of word-of-mouth marketing / | HF5415.123 .O89 2008 Integrated marketing communications / | HF5415.123 .P45 2005 Foundations of marketing communications : a European perspective / | HF5415.123 .P53 2005 Integrated marketing communications / | HF5415.123 .R67 2004 Marketing communications : theory and applications / |
Includes bibliographical references and index.
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