Integrated marketing communications / David Pickton, Amanda Broderick.
Material type:
TextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2005Edition: 2nd edDescription: xxii, 761 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN: 0273676458; 9780273676454Subject(s): Communication in marketingDDC classification: 658.8/02 LOC classification: HF5415.123 | .P53 2005| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.123 .P53 2005 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000090403 | |
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Main Library | HF5415.123 .P53 2005 (Browse shelf (Opens below)) | 1 | Available | STACKS | 5195200073178 |
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| HF5415.123 .K45 2007 Beyond buzz : the next generation of word-of-mouth marketing / | HF5415.123 .O89 2008 Integrated marketing communications / | HF5415.123 .P45 2005 Foundations of marketing communications : a European perspective / | HF5415.123 .P53 2005 Integrated marketing communications / | HF5415.123 .R67 2004 Marketing communications : theory and applications / | HF5415.123 .S54 2010 Integrated marketing communications in advertising and promotion / | HF5415.123 .S65 2016 Marketing communications : offline and online integration, engagement and analytics / |
Includes bibliographical references and index.
CD-ROM contents: Overview and interactive slide show -- Case studies with Powerpoint presentation and sanple advertisements -- Internet Resource Locator, Route Map, and glossary from the main text.
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