Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
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TextPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Edition: 5th edDescription: xxxvi, 588 p. ; ill. ; 28 cmISBN: 0073101206 (alk. paper); 9780073101200 (alk. paper); 007322569X (text w/Web access code); 9780073225692 (text w/Web access code); 0071105859 (pbk.); 9780071105859 (pbk.)Subject(s): Marketing -- United StatesDDC classification: 658.8 LOC classification: HF5415.1 | .B4155 2007
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.1 .B4155 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000087922 | |
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Main Library | HF5415.1 .B4155 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000067733 |
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| HF5415 .S745 2007 Marketing / | HF5415 .U67 2007 Truth : new rules for marketing in a skeptical world / | HF5415 .V358 2016 #AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness / | HF5415.1 .B4155 2007 Marketing : principles and perspectives / | HF5415.1 .H37 2014 Marketing mistakes and successes / | HF5415.1 .K365 2015 Business development for dummies / | HF5415.12 .E8 J62 2010 Principles and practice of marketing / |
Includes bibliographical references and index.
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