Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Material type:
TextPublisher: Harlow, Essex, England : Pearson Education, 2009Edition: 5th edDescription: xvi, 479 p. : ill. ; 25 cmISBN: 9780273713913 (pbk.); 0273713914 (pbk.)Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communicationDDC classification: 658.8/4 LOC classification: HF1416 | .U85 2009Online resources: Table of contents only
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Female Library | HF1416 .U85 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000084785 | |
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Main Library | HF1416 .U85 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000063711 |
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| HF1416 .K443 2011 Global marketing / | HF1416 .N45 2000 Import/export : how to get started in international trade / | HF1416 .S24 2009 The SAGE handbook of international marketing / | HF1416 .U85 2009 Marketing across cultures / | HF1416.5 .J64 2015 Export/import procedures and documentation / | HF1455 .S29 2017 U.S. international trade policy : an introduction / | HF1499 .F45 2016 Open for business : building the new Cuban economy / |
Includes bibliographical references and index.
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