Marketing communications : interactivity, communities and content / Chris Fill.
Material type:
TextPublisher: Harlow : FT, Prentice Hall, 2009Edition: 5th edDescription: xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cmISBN: 9780273717225 (pbk.); 0273717227 (pbk.)Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.802 LOC classification: HF5415.123 | .F55 2009
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Female Library | HF5415.123 .F55 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093176 | |
|
Books
|
Main Library | HF5415.123 .F55 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000120001 |
Browsing Main Library shelves Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.1 .K365 2015 Business development for dummies / | HF5415.12 .E8 J62 2010 Principles and practice of marketing / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.123 .F55 2009 Marketing communications : interactivity, communities and content / | HF5415.123 .F555 2006 Simply marketing communications / | HF5415.123 .K45 2007 Beyond buzz : the next generation of word-of-mouth marketing / | HF5415.123 .O89 2008 Integrated marketing communications / |
Previous ed.: 2005.
Includes bibliographical references and index.
1 2
There are no comments on this title.