Marketing research / Alvin C. Burns, Ronald F. Bush.
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TextPublisher: Upper Saddle River, N.J. ; London : Prentice Hall, c2010Edition: 6th edDescription: 695 p. : ill., ports. ; 26 cmISBN: 9780137135998 (pbk.); 0137135998 (pbk.)Subject(s): Marketing research
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.2 .B779 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000092964 | |
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Main Library | HF5415.2 .B779 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000120087 |
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| HF5415.153 .N49 2016 The new production of users : changing innovation collectives and involvement strategies / | HF5415.157 .F67 2010 Managing quality : integrating the supply chain / | HF5415.2 .B655 2007 Marketing research : tools & techniques / | HF5415.2 .B779 2010 Marketing research / | HF5415.2 .E894 2010 Essentials of marketing research / | HF5415.2 .G754 2015 Marketing analytics : a practical guide to real marketing science / | HF5415.2 .M29 2007 Marketing research : an applied approach / |
"Global edition."
Previous ed.: 2006.
Includes bibliographical references (p. 662-680) and index.
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