Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Material type:
TextPublisher: New York : McGraw-Hill/Irwin, c2011Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN: 9780073381152 (alk. paper); 0073381152 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .M3586 2011
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Female Library | HF5415.13 .M3586 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000089513 | |
|
Books
|
Main Library | HF5415.13 .M3586 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000069447 |
Browsing Female Library shelves Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.13 .L395 2008 Analysis for marketing planning / | HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .M35232 2010 Marketing management : a strategic decision-making approach / | HF5415.13 .M3586 2011 Marketing strategy : a decision-focused approach / | HF5415.13 .M369 2011 Basic marketing : a marketing strategy planning approach / | HF5415.13 .O97 2014 The Oxford handbook of strategic sales and sales management / | HF5415.13 .P387 2011 Marketing management : knowledge and skills / |
Includes bibliographical references and indexes.
1 2
There are no comments on this title.