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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextPublisher: New York : McGraw-Hill/Irwin, 2011Edition: 18 edDescription: p. cmISBN: 9780073529950 (alk. paper); 0073529958 (alk. paper); 9780071221108Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2011

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Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Female Library	HF5415.13 .M369 2011 (Browse shelf (Opens below))	1	Available	STACKS		51952000074618
Books	Main Library	HF5415.13 .M369 2011 (Browse shelf (Opens below))	1	Available	STACKS		51952000051169

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Previous	HF5415.13 .L5883 2011 Services marketing : people, technology, strategy /	HF5415.13 .M35232 2010 Marketing management : a strategic decision-making approach /	HF5415.13 .M3586 2011 Marketing strategy : a decision-focused approach /	HF5415.13 .M369 2011 Basic marketing : a marketing strategy planning approach /	HF5415.13 .O97 2014 The Oxford handbook of strategic sales and sales management /	HF5415.13 .P387 2011 Marketing management : knowledge and skills /	HF5415.13 .P388 2011 A preface to marketing management /	Next

Includes index.

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