Marketing research / Alvin C. Burns, Ronald F. Bush.

By: Burns, Alvin CContributor(s): Bush, Ronald FMaterial type: TextTextPublisher: Upper Saddle River, N.J. ; London : Prentice Hall, c2010Edition: 6th edDescription: 695 p. : ill., ports. ; 26 cmISBN: 9780137135998 (pbk.); 0137135998 (pbk.)Subject(s): Marketing research
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HF5415.2 .B779 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000092964
Books Books Main Library
HF5415.2 .B779 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000120087

"Global edition."

Previous ed.: 2006.

Includes bibliographical references (p. 662-680) and index.

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