The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business / Vaughan Evans
Material type:
TextSeries: Financial times essential guides: Publisher: Harlow, England ; New York : Pearson, 2016Edition: Second EditionDescription: xx, 275 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292085142; 1292085142Other title: Writing a business planUniform titles: Financial times (London, England) Subject(s): Business planning | Proposal writing in business | Business planning | Proposal writing in business | Geschäftsplan | BUSINESS & ECONOMICS / Entrepreneurship | BUSINESS & ECONOMICS / ManagementDDC classification: 658.4/012 LOC classification: HD30.28 | .E83 2016| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HD30.28 .E83 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000331032 | |
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Female Library | HD30.28 .E83 2016 (Browse shelf (Opens below)) | 2 | Available | STACKS | 51952000235033 | |
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Main Library | HD30.28 .E83 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000331049 | |
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Main Library | HD30.28 .E83 2016 (Browse shelf (Opens below)) | 2 | Available | STACKS | 51952000235040 |
Revised edition of the author's Financial times essential guide to writing a business plan, 2011.
Includes bibliographical references and index.
PART 1. Preparing your plan -- 1. Essential preparation -- PART 2. Writing your plan -- 2. The business -- 3. Market demand -- 4. Competition -- 5. Strategy -- 6. Resources -- 7. Financials and forecasts -- 8. Risk, opportunity and sensitivity -- 9. Conclusions -- PART 3. Using your plan -- 10. Pitching your plan -- 11. Setting targets -- 12. Performing to plan -- Epilogue: Beware these characters!
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the crucial knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backer's concerns. This brand new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish. -- from back cover.
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