Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.
Material type:
TextPublisher: Maidenhead [England] : McGraw-Hill Higher Education, c2008Description: xxii, 242 p. : ill. ; 25 cmISBN: 0077114221 (pbk.); 9780077114220 (pbk.)Subject(s): Relationship marketingDDC classification: 658.812 LOC classification: HF5415.55 | .H37 2008Summary: Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HF5415.55 .H37 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000097990 | |
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Books
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Main Library | HF5415.55 .H37 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000126683 |
Includes bibliographical references and index.
Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented.
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