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    Advertising without an agency made easy / Kathy J. Kobliski.

    By: Kobliski, Kathy J, 1946-Material type: TextTextSeries: Entrepreneur made easy series: Publisher: [Irvine Calif.] : Entrepreneur Media, c2005Description: xviii, 217 p. : ill. ; 24 cmISBN: 1932531289; 9781932531282Subject(s): Advertising | Small businessDDC classification: 659.1 LOC classification: HF5823 | .K624 2005Online resources: Contributor biographical information
    Contents:
    Define your business -- Develop your brand -- Public relations -- Maintain your customer base -- Define your market -- Media sales reps -- Interns -- Co-op advertising -- Political advertising -- Radio -- Radio production -- Television -- Television production -- Whatcha gonna say? : radio and television -- Print -- Direct mail -- The Internet -- Outdoor advertising -- Transit advertising -- Be your own agency and keep 15 percent -- Tracking -- Conclusion.
    Review: "Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business; and countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency."--BOOK JACKET.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5823 .K624 2005 (Browse shelf (Opens below)) 1 Available STACKS 51952000105466
    Books Books Main Library
    		HF5823 .K624 2005 (Browse shelf (Opens below)) 1 Available STACKS 51952000134312

    Includes index.

    1. Define your business -- 2. Develop your brand -- 3. Public relations -- 4. Maintain your customer base -- 5. Define your market -- 6. Media sales reps -- 7. Interns -- 8. Co-op advertising -- 9. Political advertising -- 10. Radio -- 11. Radio production -- 12. Television -- 13. Television production -- 14. Whatcha gonna say? : radio and television -- 15. Print -- 16. Direct mail -- 17. The Internet -- 18. Outdoor advertising -- 19. Transit advertising -- 20. Be your own agency and keep 15 percent -- 21. Tracking -- 22. Conclusion.

    "Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business; and countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency."--BOOK JACKET.

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