Essentials of marketing / Paul Baines, Chris Fill, Kelly Page.
Material type:
TextPublisher: Oxford : Oxford University Press, 2013Description: xxiii, 413 pages : illustrations (chiefly color) ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199646500Subject(s): Marketing | Marketing | Marketing | Kommunikationsstrategie | Marketing | MarknadsföringDDC classification: 658.8 LOC classification: HF5415 | .B35 2013Summary: Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415 .B35 2013 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000194132 | |
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Books
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Main Library | HF5415 .B35 2013 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000194149 |
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| HF54.56 .B63 2008 Business information systems : technology, development and management / | HF 5415 .5 B37 MC1 Branded customer service : the new competitive edge / | HF 5415 .5 C658 MC1 Connecting with your customers. | HF5415 .B35 2013 Essentials of marketing / | HF5415 .B485 2006 Essentials of marketing communications / | HF5415 .B485 2008 Essentials of marketing / | HF5415 .B59 2016 The marketing dictionary for the 21st century / |
Includes bibliographical references (pages 385-386) and index.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
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