Learning Resource Center catalog › Details for: Essentials of marketing : a marketing strategy planning approach /

Normal view MARC view ISBD view

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextPublisher: New York : McGraw-Hill/Irwin, c2010Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN: 9780073404813 (alk. paper); 0073404810 (alk. paper); 9780070172463 (pbk.); 0070172463 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 2010

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 2 )
Comments ( 0 )

Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Female Library	HF5415 .M378 2010 (Browse shelf (Opens below))	1	Available	STACKS		51952000086833
Books	Main Library	HF5415 .M378 2010 (Browse shelf (Opens below))	1	Available	STACKS		51952000066477

Browsing Female Library shelves Close shelf browser

Previous								Next
Previous	HF5415 .M26 2008 Basic marketing : a global-managerial approach /	HF5415 .M29474 2011 Marketing /	HF5415 .M3172 2007 Marketing power plays : how the world's most ingenious marketers reach the top of their game.	HF5415 .M378 2010 Essentials of marketing : a marketing strategy planning approach /	HF5415 .M37955 2014 MBA marketing /	HF5415 .M37955 2014 MBA marketing /	HF5415 .P234 2009 The business environment /	Next

Includes bibliographical references and indexes.

1 2

There are no comments on this title.

to post a comment.