Learning Resource Center catalog › Results of search for 'ccl=su:"Communication in marketing"'

1.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 8th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for loan: Main LibraryCall number: HF5823 .B387 2009 (1), Female LibraryCall number: HF5823 .B387 2009 (1).

2.

Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.

by Kelly, Lois, 1955-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, c2007Online access: Table of contents only Availability: Items available for loan: Main LibraryCall number: HF5415.123 .K45 2007 (1), Female LibraryCall number: HF5415.123 .K45 2007 (1).

3.

Foundations of marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971- | Pelsmacker, Patrick de, 1957-. Marketing communications.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Availability: Items available for loan: Main LibraryCall number: HF5415.123 .P45 2005 (1), Female LibraryCall number: HF5415.123 .P45 2005 (1).

4.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. ; London : Pearson, c2010Availability: Items available for loan: Main LibraryCall number: HF5415.123 .C58 2010 (1), Female LibraryCall number: HF5415.123 .C58 2010 (1).

5.

Integrated marketing communications / Hans Ouwersloot and Tom Duncan.

by Ouwersloot, Hans | Duncan, Tom (Thomas R.).

Edition: European ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, c2008Availability: Items available for loan: Main LibraryCall number: HF5415.123 .O89 2008 (1), Female LibraryCall number: HF5415.123 .O89 2008 (1).

6.

Integrated marketing communications / David Pickton, Amanda Broderick.

by Pickton, David | Broderick, Amanda.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2005Availability: Items available for loan: Main LibraryCall number: HF5415.123 .P53 2005 (1), Female LibraryCall number: HF5415.123 .P53 2005 (1).

7.

Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed., International ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: United States ; United Kingdom : South-Western/Cengage Learning, c2010Availability: Items available for loan: Main LibraryCall number: HF5415.123 .S54 2010 (1), Female LibraryCall number: HF5415.123 .S54 2010 (1).

8.

Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.

by Smith, P. R. (Paul Russell), 1957- [author.] | Zook, Ze [author.].

Edition: Sixth edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Main LibraryCall number: HF5415.123 .S65 2016 (1), Female LibraryCall number: HF5415.123 .S65 2016 (1).

9.

Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.

by Rossiter, John R | Bellman, Steven.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Frenchs Forest, NSW : Pearson-Prentice Hall, 2005Availability: Items available for loan: Main LibraryCall number: HF5415.123 .R67 2004 (1), Female LibraryCall number: HF5415.123 .R67 2004 (1).

10.

Marketing communications : interactivity, communities and content / Chris Fill.

by Fill, Chris.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Harlow : FT, Prentice Hall, 2009Availability: Items available for loan: Main LibraryCall number: HF5415.123 .F55 2009 (1), Female LibraryCall number: HF5415.123 .F55 2009 (1).

11.

Simply marketing communications / Chris Fill.

by Fill, Chris.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2006Availability: Items available for loan: Main LibraryCall number: HF5415.123 .F555 2006 (1), Female LibraryCall number: HF5415.123 .F555 2006 (1).

12.

Sports sponsorship and marketing communications : a European perspective / Wim Lagae.

by Lagae, Wim.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Original language: Dutch Publisher: Harlow, England ; New York : Financial Times Prentice Hall, c2005Availability: Items available for loan: Main LibraryCall number: GV716 .L3413 2005 (1), Female LibraryCall number: GV716 .L3413 2005 (1).

13.

The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale / Erik Peterson, Tim Riesterer, Conrad Smith, Cheryl Geoffrion.

by Peterson, Erik (Economist) [author.] | Riesterer, Tim [author.] | Smith, Conrad [author.] | Geoffrion, Cheryl [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, [2015]Availability: Items available for loan: Main LibraryCall number: HF5438.5 .P4845 2015 (1), Female LibraryCall number: HF5438.5 .P4845 2015 (1).

Refine your search

Availability

Authors

Holding libraries

Item types

Topics

Your search returned 13 results.